Hemel

UGC / Content Creator

Content that feels native,
made to perform.

Short-form video for Instagram and TikTok — concept, shoot and edit. Organic-style, ad-style and everything a brand needs in between.

Case studies

Real work, real results

Intro

Dating app · Queer South Asian

Intro, the dating app for LGBTQ+ South Asians, licensed real photos and video from Hemel and Sundeep’s own life — twice, four months apart — for sponsored and organic use.

5 photos + 2 videos licensed, across two rounds four months apart

Sponsored content

3.5K App installs
130,647 Reach
342,164 Impressions

Organic content

731 Likes
52 Comments
18 Reposts
1,267 Shares

Engagement came in above Intro’s average creator campaign benchmark, per Intro.

“Hemel and Sundeep have been an absolute joy to work with. Not only are they incredibly professional, warm, and collaborative, but they’ve also been genuine champions of our dating app from day one. Their content has consistently been among our best-performing campaigns, driving thousands of downloads while feeling authentic and aspirational. We highly recommend working with them.”

Intro
Full case study →
Instagram post showing Hemel and Sundeep holding hands against a stone wall in navy suits with coral ties, captioned 'Dating App for LGBTQ South Asians — Hemel & Sundeep, Married Since May 2025', with 731 likes, 52 comments, 18 reposts and 1,267 shares visible
The organic post as it appeared on Intro's Instagram, with Hemel and Sundeep tagged
Intro ad creative showing Hemel and Sundeep leaning on a glass railing in a garden, with the Intro logo and 'Dating app for LGBTQ South Asians' text
Sponsored ad creative
Intro ad creative showing Hemel and Sundeep on a boat in swimwear, with the Intro logo and 'Dating App for LGBTQ South Asians' text
Sponsored ad creative

Have a product or campaign in mind?

Work With Me Email hemelmandalia@gmail.com