Hemel

Male UGC Creator · Edmonton, Canada

UGC content that feels native,
made to perform.

Edmonton-based UGC creator Hemel Mandalia creates short-form video for brands across Instagram and TikTok — from organic-style storytelling to paid social creative. Available for solo campaigns and selected LGBTQ+, South Asian, lifestyle, fitness and travel briefs.

Work With Me
Reel 2 · Finished campaign editView original on Instagram
Reel 3 · Finished campaign editView original on Instagram

Case studies

Real work, real results

Intro

Dating app · Queer South Asian

Intro, the dating app for LGBTQ+ South Asians, licensed real photos and video from Hemel and Sundeep’s own life — twice, four months apart — for sponsored and organic use.

5 photos + 2 videos licensed, across two rounds four months apart

Instagram post showing Hemel and Sundeep holding hands against a stone wall in navy suits with coral ties, captioned 'Dating App for LGBTQ South Asians — Hemel & Sundeep, Married Since May 2025', with 731 likes, 52 comments, 18 reposts and 1,267 shares visible
The organic post as it appeared on Intro's Instagram, with Hemel and Sundeep tagged
Intro ad creative showing Hemel and Sundeep leaning on a glass railing in a garden, with the Intro logo and 'Dating app for LGBTQ South Asians' text
Sponsored ad creative
Intro ad creative showing Hemel and Sundeep on a boat in swimwear, with the Intro logo and 'Dating App for LGBTQ South Asians' text
Sponsored ad creative

Results

Sponsored content

3.5KApp installs
130,647Reach
342,164Impressions

Organic content

731Likes
52Comments
18Reposts
1,267Shares

Engagement came in above Intro’s average creator campaign benchmark, per Intro.

“Hemel and Sundeep have been an absolute joy to work with. Not only are they incredibly professional, warm, and collaborative, but they’ve also been genuine champions of our dating app from day one. Their content has consistently been among our best-performing campaigns, driving thousands of downloads while feeling authentic and aspirational. We highly recommend working with them.”

Intro
Read the Into campaign case study →Read the campaign analysis →

Have a product or campaign in mind?

Work With MeEmail hello@hemelmandalia.com