Insights

Notes from the work.

Case studies and what I've learned making content for brands — grounded in real briefs, not generic advice.

Working as a UGC creator for dating apps
A real case study — Intro, the dating app for LGBTQ+ South Asians — and what made the content work.
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Shenzhen model photoshoot: behind the scenes
A short behind-the-scenes film from a studio portrait session in Shenzhen, with notes on the modelling work visible on camera.
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