Model · UGC · LGBTQ+ Representation · Brand Content · Travel

Media Kit

Model and UGC creator based in Edmonton, Canada — creating for brands with an audience across India, the UK, and the USA.

Hemel waving an Intersex-Inclusive Progress Pride flag on a rooftop against a downtown skyline

Meet Hemel

The person behind the work.

I’m a model and UGC creator working across solo brand content and couple-travel storytelling — bringing cinematic, story-led visuals to every collaboration.

My work centers on atmosphere, design, and meaningful moments, whether that’s a solo campaign shoot or travelling with my husband and creating content around shared experiences.

Mr Gay GB Finalist 2025. Based in Edmonton, Canada, with an audience across India, the UK, and the USA who follow for aspirational travel, authentic representation, and aesthetic lifestyle content.

Portrait of Hemel indoors, looking directly at the camera

Audience

90-day Instagram Insights

223,627 Reach
820,620 Views
51,531 Interactions
14,910 Followers

Top countries

  • India
  • United Kingdom
  • United States

Demographics

73.1% Age 25–44
90.2% Men

Recent work

First formal paid partnership — here’s what real results look like.

Intro

Intro, the dating app for LGBTQ+ South Asians, licensed real photos and video from Hemel and Sundeep’s own life — twice, four months apart — for sponsored and organic use.

Sponsored content

3.5K App installs
130,647 Reach
342,164 Impressions

Organic content

731 Likes
52 Comments
18 Reposts
1,267 Shares

“Hemel and Sundeep have been an absolute joy to work with. Not only are they incredibly professional, warm, and collaborative, but they’ve also been genuine champions of our dating app from day one. Their content has consistently been among our best-performing campaigns, driving thousands of downloads while feeling authentic and aspirational. We highly recommend working with them.”

Intro
Full case study →
Instagram post showing Hemel and Sundeep holding hands against a stone wall, captioned 'Dating App for LGBTQ South Asians'

Collaboration approach

Example ways to work together.

Solo brand & lifestyle content

Editorial, campaign and product-style content.

Solo brand & lifestyle content example 1
Solo brand & lifestyle content example 2
Solo brand & lifestyle content example 3
View more →

Couple-travel content

Romantic escapes and shared experiences, available when it fits the brand’s needs.

Couple-travel content example 1
Couple-travel content example 2
Couple-travel content example 3
View more →

Hotel & Hospitality Features

Stays, dining, and property experiences, shot to show the atmosphere of the place itself.

Pride & LGBTQ+ Campaigns

Visibility-led content for brands championing authentic representation.

Pride & LGBTQ+ Campaigns example 1
Pride & LGBTQ+ Campaigns example 2
Pride & LGBTQ+ Campaigns example 3
View more →

Fitness & Wellness Content

Training, discipline, and physique-focused work for fitness and wellness brands.

Fitness & Wellness Content example 1
Fitness & Wellness Content example 2
Fitness & Wellness Content example 3
View more →

App & Product UGC

Vertical video and native-style content for apps and products, like the case study featured on this page.

Cinematic, atmosphere-led storytelling over staged promotion — the same visual language across every collaboration, solo or couple.

Deliverables

Deliverables

Each collaboration is tailored to your brand objectives and campaign priorities. Formats may include Reels, UGC-style vertical video, editorial feed features, and Stories. Content usage rights discussed per campaign.

Contact

Hemel Mandalia

@hemel.m on Instagram — or see the full site at hemelmandalia.com.