About · Edmonton, Canada
Hemel Mandalia
Hemel Mandalia is a British-born, Edmonton-based model and UGC creator creating editorial imagery, short-form brand content and travel storytelling.
His creative work spans lifestyle, fitness, LGBTQ+ and South Asian representation, combining an editorial visual style with content designed to feel native to social platforms.
The person behind the work
Editorial presence, social fluency
Modelling
Hemel’s modelling work moves across editorial, commercial, campaign and e-commerce briefs. The portfolio includes lifestyle and fitness imagery, Pride and LGBTQ+ representation, Western/Stampede creative, and South Asian fashion through sherwani and dhoti editorial series.
View Hemel’s modelling portfolio →Content creation
His UGC work centres on native short-form video for Instagram and TikTok, from organic storytelling to paid social creative. It includes solo brand work, licensed real-life content and selected lifestyle, fitness and travel briefs.
Explore Hemel’s UGC work →
Representation
Work with a point of view.
LGBTQ+ and South Asian representation are visible parts of Hemel’s portfolio, alongside lifestyle, fitness, menswear and travel storytelling. The aim is credible, considered work that feels at home in both editorial and brand settings.
Mr Gay Great Britain Finalist 2025.
From the work
Projects, unpacked.
Work together
Have a project in mind?
Share the brief, intended usage and timeline to start a conversation.
Work with Hemel